New Apple ad does some voice-first education with The Rock and Siri

 How do you teach people how to use an interface that’s invisible? That’s been the marketing communications problem for Apple since the day Siri became the first big mass-market voice assistant. They’ve taken stab after stab at it. The splash page that offers Siri suggestions if you activate it and don’t say anything. TV spots; tool tips; App Store promotions and… Read More

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