Over the last few years, a constant challenge for companies anywhere has been to keep themselves on top of their game. By constantly adapting new approaches and evolving with market changes, these companies have been doing a significant job at establishing themselves and building their scalability.
As the festive season is coming soon, so what new have the retailers need to focus more on making the brand more visible is the usual tradition ways is enough this time. In a study by Bazaarvoice, there are 2 types of shoppers
- Customers who start planning before the start of the festive season
- Spontaneous customers who prefer to ship without a list.
As online shopping is more influencing in today’s world where most of the users look for nearby stores to purchase the products with best offers.
How proximity marketing will help this festive season to increase your sales, let’s look:
More than 174 million Americans shopped in stores and online during the five-day holiday weekend from Thanksgiving Day through Cyber Monday, crushing the 164 million estimated shoppers from an earlier survey. 64% of those shoppers used a smartphone to make purchase decisions. Black Friday was the most popular day for in-store shopping for 77 million consumers which were followed by Small Business Saturday with 55 million consumers.
One of the primary reasons shoppers use their smartphones during holiday season shopping is to be able to get the best deal. That includes being able to compare products. BLE beacons making comparing products a breeze.
Improving the in-store experience for shoppers by asking for feedback, offering coupons and a cashier-less experience, they are extremely likely to recommend the store to their friends and family.
Businesses that have deployed beacon technology will greatly benefit from this new trend seeing as they can design a customer experience using beacon campaigns. From the minute a shopper walks in till the time they walk out, beacons can gently nudge them to specific deals, aisles, and products.
So all set for this holiday season as customers have started shopping and big offers advertisements have started in the air if not yet thought of adding beacons into your store contact us and we are here to provide you the best solutions to increase your sales this Holiday Season.
Holidays are about experiences and people, and tuning into what you feel like doing at that moment. Enjoy not having to look at a watch. – Evelyn Glennie