AI/ML
Add the Blue Tick to Your Google Workspace Business Emails
Step 1: Ensure Prerequisites
Before applying for a blue checkmark, make sure:
Your organization owns a registered trademark - A VMC requires an officially registered trademark matching your logo.
Your email is authenticated with DMARC – You must have:
SPF (Sender Policy Framework)
DKIM (DomainKeys Identified Mail)
DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC policy set to p=quarantine or p=reject (Not p=none)
Step 2: Set Up DMARC for Google Workspace
1. SPF Record (Add to DNS):
v=spf1 include:_spf.google.com ~all
2. DKIM Record (Enable in Google Workspace Admin):
- Go to Google Admin Console → Apps → Google Workspace → Gmail → Authenticate email
- Click Generate New Record and add the generated DKIM key to your DNS.
- Wait for DNS propagation and then click Start Authentication.
3. DMARC Record (Add to DNS):
v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@yourdomain.com; ruf=mailto:dmarc-reports@yourdomain.com; ruf=mailto:dmarc-reports@yourdomain.com
- Set p=quarantine or p=reject (required for blue tick approval).
Step 3: Obtain a Verified Mark Certificate (VMC)
1. Purchase a VMC from a certificate authority:
- Entrust: https://www.entrust.com
- DigiCert: https://www.digicert.com
2. Provide:
- Proof of trademark ownership
- DMARC-compliant email authentication
- SVG format of your official logo
3. The provider will verify and issue a VMC certificate.
Step 4: Upload VMC to Google Workspace
1. Go to Google Admin Console → Apps → Google Workspace → Gmail
2. Enable BIMI (Brand Indicators for Message Identification)
Add the following BIMI DNS Record:
default._bimi.yourdomain.com TXT "v=BIMI1; l=https://yourdomain.com/logo.svg; a=https://yourdomain.com/vmc.pem"
Replace:
- logo.svg with the URL to your SVG logo
- vmc.pem with the VMC certificate URL
3. Save and wait for DNS propagation.
Step 5: Verify and Get Approved
1. Google will check your setup and approve the blue tick after verifying:
- DMARC compliance
- Trademark
- Valid VMC
2. Once approved, Gmail users will see a blue checkmark next to your emails.
Checking the Blue Tick Status
1. Use Google Admin Toolbox Check MX Tool: https://toolbox.googleapps.com/apps/checkmx/
2. Send an email to a Gmail account and check if the blue tick appears.
What do we require to proceed?
1. Google work space admin user login details.
2. DNS (Domain) login credentials.
3. Obtain a Verified Mark Certificate (VMC)
Purchase a VMC from a certificate authority (You need to buy a Verified Mark Certificate from Digicert)
- Entrust: https://www.entrust.com
- DigiCert: https://www.digicert.com
Provide:
- Proof of trademark ownership
- DMARC-compliant email authentication
- SVG format of your official logo
The provider will verify and issue a VMC certificate.
4. Logo in SVG format for BIMI (Brand Indicators for Message Identification).
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