This is as far as, yes the Sherlock mode kicks in. Let’s know what needs to be repaired so that we can go ahead and repair it. If we are to ask stakeholders what current user pain is, then we can start there immediately – fully informed of the problem. Boom, we’re off to the races!

Translation: That’s why I had to ask: what does winning look like to you? The more they are aware of success the better placed we are to align the design activity in order to fit that vision. Besides, it helps us know what other modifications are required as we progress through the journey.

It is all about understanding how they want the users to use it, or rather the product. It assists us in identifying the design flow and enables us to ensure that we are developing an elegantly simple interface that simply works as intended—there are no tricks up its sleeve.

Metrics = where management and stakeholders lose sleep. Ask this, and you will find out precisely what motivates them to the core. Worse, it’s not just the aesthetics that are in question; it’s about our design helping to shift the numbers where it matters.

Having incorporated the icon on the center of the screen, nobody likes form a surprise speed hump halfway in the project. If we address those questions directly, we will be prepared to go back and say, “Wait a minute, what do we do about this one sector regulation that we never thought of?” Of course, as the saying goes, the client has their idea on the project in their mind even if they claim the opposite. Asking for reference examples also allows us to take a glance at what is currently envisaging them and the direction of style or a particular functionality.

Face it—no one wants to invent the wheel where the client already has a pile of assets ready for application. It takes the pressure off of us so we can invest time in the fun, innovative things that will really make a splash.

Biases happen. The irresistible part is understanding what they are they become so they do not disrupt such a reinforced project. To be able to remove biases and enable all the stakeholders to tell us more about their assumptions, it becomes possible to ensure that we are creating things for real users, and not make-believe ones.

As the name suggests ‘every’, some clients want to be in the loop every step of the way. Others? Not so much. This question facilitates in understanding how much cross over of work is going is going to be required so that necessary preparations can be made. No one wants surprises here!

Feedback is the main driver of any project, for it provides motivation and makes work progress unceasing. But if it’s slow or inconsistent then what we get is design limbo, no design or too little bad design. It’s reassuring to have the feedback timeline in mind from the very beginning which enables the team to complete it on or within the course of the project.

Perhaps the wide-ranging interviews with stakeholders does not sound like lots of fun, but unfortunately, it is a key process. Client briefs tell you the barest minimum, but these interviews? However, the interesting stuff is here. That’s how we find out what he has missed out that triggers the magic of the design. Indeed, design is but a straightforward process of tackling challenges that a particular context stages by asking one question at a time.

Stakeholder interviews might be the least glamorous part of the UX process, but they’re the first and most important step. They make sure we start things off on the right foot, instead of just winging it. Every project has its quirks, but asking smart questions makes sure we’re on track from the beginning.

Sure, client briefs are helpful, but interviews? They’re where the real gems are hiding. And as designers, it’s our job to uncover them—one well-placed question at a time. Let’s go!

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